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Read + discuss
Use a character's adventure to start conversations about foods kids recognize — and foods they have never tried.
FOR THE GROWN-UPS
Build healthy habits without turning childhood into a lecture.
Market Veggies is designed to help families, teachers and community programs make fruits, vegetables, cooking and movement feel familiar, positive and fun.
OUR APPROACH
Health is bigger than a number on a scale.
Childhood obesity is a serious public-health concern, but children deserve health education that does not shame bodies or label foods as moral successes and failures. Market Veggies focuses on habits children can practice: eating a varied diet, trying produce, cooking with adults, drinking water, sleeping well and being physically active.
What we want kids to hear:
“Your body is growing. Food helps fuel it. Movement helps you use it. Learning to care for yourself can be an adventure.”
“Your body is growing. Food helps fuel it. Movement helps you use it. Learning to care for yourself can be an adventure.”
Characters give nutrition concepts a friendly face. Recipes invite hands-on learning. Activities make movement part of play rather than punishment for eating.
Food curiosityExposure, choice and participation can help unfamiliar foods feel less intimidating.
Kitchen confidenceAge-appropriate cooking tasks build practical skills and family connection.
Active playMovement can be games, dancing, walking, sports, playground time or anything appropriate that gets kids moving.
SCHOOLS • LIBRARIES • COMMUNITY PROGRAMS
Turn story time into an experience.
Market Veggies can grow beyond the book with read-alouds, character food-fact stations, simple recipe demonstrations, produce-tasting activities and movement challenges.
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Make + taste
Use age-appropriate no-cook or supervised recipes to turn nutrition concepts into something concrete.
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Move + play
Pair story themes with inclusive movement games, scavenger hunts or classroom stretch breaks.