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Make healthy food familiar
Characters give fruits and vegetables names, personalities and stories kids can remember the next time they see them on a plate.
WHY MARKET VEGGIES EXISTS
Healthy choices are easier when kids feel part of the story.
Market Veggies uses imagination to make produce familiar, cooking approachable and movement fun. The goal is not perfection — it is helping children build positive, repeatable habits around food and activity.
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Get kids into the kitchen
Simple family recipes turn tasting new foods into something kids can help make, customize and feel proud of.
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Pair fuel with movement
Every recipe can lead into a playful activity, helping kids connect eating well with moving and playing and feeling energized.
THE MARKET CREW
Every character has something good to bring to the table.
They are funny, brave, shy, cool, dramatic and curious — and each one teaches kids what makes their fruit or vegetable worth getting to know.
Carry the Carrot
Shy but determined. Carry helps kids discover beta-carotene, crunch and colorful meals.
Artie the Artichoke
Wise and refreshing. Artie shows that trying something different can be a very good thing.
Tommy the Tomato
Friendly, brave and full of energy. Tommy brings color, flavor and a whole lot of heart.
Nanner the Banana
Sweet, upbeat and ready to move. Nanner helps kids learn about an easy grab-and-go fruit.
THE ADVENTURE STARTS ON THE PAGE
Bring Market Veggies home.
The books introduce children to the world, characters and lessons through fun adventures — then the website keeps the experience going with food facts, recipes and activities.